Fashion is awesome but it’s also the third most polluting industry in the world. Global production of textiles consumes 1 trillion gallons of water, 33 trillion gallons of oil, and 20 billion pounds of chemicals annually. With the realities of climate change and freshwater scarcity, responsible production and consumption of clothing is critical and carries a huge potential for impact. Yael Aflalo founded the fashion brand Reformation with the idea that fashion can be different. Reformation thinks about all the costs in creating fashion and each product is tagged with its unique environmental footprint. Impacts are kept low through a particular focus on fabrics. Yael’s company uses only rescued deadstock, repurposed vintage, or super sustainable fabrics. The green philosophy is carried throughout all elements of the business. And what results from this focus on eco-friendly inputs and practices? Cool clothing that attracts celebrities and fashionistas to participate in sustainability without even knowing it.
Come join Yael to learn more and #jointhereformation
THURSDAY, OCTOBER 29, 2015, 12:00pm-12:45pm; Evans Hall, Beinecke Terrace
This is the first in a series featuring urban innovators: Bright Lights Green Sights.